Thursday, April 3, 2008

Latest Industry News | Google trims DoubleClick workers; 300 fired or put in "transitional" jobs

Google is cutting jobs at DoubleClick, the online advertising company it bought last month for $3.24 billion.

About 300 of DoubleClick's 1,200 U.S. employees were fired or placed in "transitional" roles, Mountain View, Calif.-based Google said Wednesday in an e-mailed statement. DoubleClick has about 150 employees at a data center in Thornton.

The purchase, Google's largest in its nine-year history, bolsters the company's technology for selling and measuring the effectiveness of display ads, which include pictures and video.
As part of the reshuffling, Google split DoubleClick's online marketing business, called Performics, into two units. One division sells services that help ads show up in search queries, while the other links advertisers and publishers, Google said.

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