Tuesday, April 1, 2008

Latest Industry News | April Fooled by Google and Virgin?

Now that Google has effectively conquered Earth, the all-powerful Web giant is setting its sites on a new frontier: Mars.
Calling it "The Adventure of Many Lifetimes," Google co-founders Larry Page and Sergey Brin just announced a joint venture with Virgin CEO Sir Richard Branson to colonize the Red Planet because, as the press release states, "Earth has issues, and it's time humanity got started on a Plan B."

Uhhhh, right. Happy April Fool's Day, folks.
There's nothing funnier than billion-dollar corporations taking time out of their busy multinational money-making days for a little light humor.
Here's what's been announced on the Google blog:
"For thousands of years, the human race has spread out across the Earth, scaling mountains and plying the oceans, planting crops and building highways, raising skyscrapers and atmospheric CO2 levels, and observing, with tremendous and unflagging enthusiasm, the Biblical injunction to be fruitful and multiply across our world's every last nook, cranny and subdivision ... So, starting in 2014, Virgin founder Richard Branson and Google co-founders Larry Page and Sergey Brin will be leading hundreds of users on one of the grandest adventures in human history: Project Virgle, the first permanent human colony on Mars."
Why Mars? Google representative Andrew Peterson cleverly dodged the question, explaining, "Because software engineering isn't rocket science, producing truly stellar products requires us to boldly innovate where no technology company has innovated before."
Ah, corporate branding still going strong in the midst of April 1st tomfoolery.
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