Google launches YouTube insight

Google has introduced a free YouTube tool which will allow those posting clips, including advertisers, to view detailed statistics about the videos uploaded.

YouTube Insight will mean those uploading can see how often their videos are viewed in different geographic regions or how popular they are, relative to all videos in that market over a given period of time.

The tool will also allow uploaders to look at the lifecycle of videos, to see how long it takes for a video to become popular and what happens to video views as popularity peaks.

Insight will allow advertisers to study their metrics and successes to tailor their marketing.
Tracey Chan, product manager at YouTube, said: “This really enables programmers and marketers to optimize their presence on YouTube.”